I was the creative lead on this Augmented Reality application rolled out by Toys’R’Us. From concept through to final implementation I created each element, character, AR marker, the complete application user interface, while managing an offshore development team to a strict launch deadline. Despite the pressure it was a lot of fun and a great success for the brand. Personal highlights were turning the mascot Geoffrey into a wizard and testing AR Power Cards with the Chief Toy Tester.
Augmented Reality, Branding, Digital, UX, UI